I design experiences that convert and retain.
London-based designer with an engineering background
With a Master’s in engineering, I began my career in Nokia’s software team and transitioned into design as a self-taught creative. I’ve worked across product and brand, from intuitive B2C apps to full-scale identity systems, bringing together technical thinking, visual storytelling, and a user-first mindset to drive business value.

I recently created What’s the Vibe, an AI-powered tool that generates moodboards from words and emotions.
Designed to spark visual inspiration and speed up the creative process.
In My Toolbox











I combine strategic thinking and visual clarity
UX Strategy
B2C Product Design
Visual Systems
Product Thinking
Don't just take my word for it
Engineering Team
My interaction with Purva started when I interviewed her for an internship at Nokia. She impressed the entire team with her work ethic, and was given a full time offer. During her time with us, Purva showed solid work ethic, a positive can-do attitude and a cheerful demeanor. She demonstrated a willingness to take on new challenges. Her dedication, enthusiasm, and willingness to learn make her an invaluable asset to any team or organization.
Soumitra Chandorkar
Technical Lead, Cisco
Graphic Design Team
Purva consistently brought a positive attitude to our team and was always willing to lend a helping hand. Her friendly demeanour made her a loved team member. She consistently demonstrated a strong work ethic and a willingness to learn. I especially appreciate Purva's dedication to personal growth.
Kruti B
Co-founder, Stratedgy

ABOUT ME
Hey there!
I’m someone who loves making things simpler and more meaningful.
Whether it’s a product flow or a brand identity, I enjoy bringing clarity to complex problems. I’m purpose-driven and detail-obsessed, but always curious and collaborative.
Outside of work, you’ll find me reading, working out, watching films, planning getaways, or most recently, baking.
Looking for a designer?
Let’s talk.
Available for full-time roles and select freelance projects.