I design experiences that convert and retain.

I combine design, research and code to bring ideas to life.
Experience

London-based designer with an engineering background

With a Master’s in engineering, I began my career in Nokia’s software team and transitioned into design as a self-taught creative. I’ve worked across product and brand, from intuitive B2C apps to full-scale identity systems, bringing together technical thinking, visual storytelling, and a user-first mindset to drive business value.

Featured
Built with Curiosity and Code...

I recently created What’s the Vibe, an AI-powered tool that generates moodboards from words and emotions.
Designed to spark visual inspiration and speed up the creative process.

In My Toolbox

I combine strategic thinking and visual clarity

Data-Driven

UX Strategy

Mobile-first

B2C Product Design

On brand

Visual Systems

End-to-end

Product Thinking

Testimonials

Don't just take my word for it

ABOUT ME

Hey there!

I’m someone who loves making things simpler and more meaningful.

Whether it’s a product flow or a brand identity, I enjoy bringing clarity to complex problems. I’m purpose-driven and detail-obsessed, but always curious and collaborative.

Outside of work, you’ll find me reading, working out, watching films, planning getaways, or most recently, baking.

Looking for a designer?
Let’s talk.

Available for full-time roles and select freelance projects.