Featured project:
Simplifying stock screening flows for 68% task success
Redesigned a stock screening platform – Screenwich – to improve usability, simplify stock discovery and valuation, and boost engagement for investors.
Redesigning social book discovery
Designed an app that simplifies book discovery and enhances social reading experiences through personalized recommendations, reading goal tracking, and in-app sharing.
Boosting blogging and newsletter readership
Boosted blog readership and newsletter conversion for TapanDesai.com. Led research and analysis to identify usability pain points and gaps through interviews and heuristic evaluation.
Increasing trust by 60% in a facial spa
Designed a calming, user-friendly website for a new wellness studio that informs visitors, builds trust, and enables seamless online bookings for natural facial treatments.
With a Master’s in engineering, I began my career in Nokia’s software team and transitioned into design as a self-taught creative. I’ve worked across product and brand, from intuitive B2C apps to full-scale identity systems, bringing together technical thinking, visual storytelling, and a user-first mindset to drive business value.
“Her dedication, enthusiasm, and willingness to learn make her an invaluable asset to any team or organization.”
Technical Lead, Cisco
“She consistently demonstrated a strong work ethic and a willingness to learn. I especially appreciate Purva’s dedication to personal growth.”
Co-founder, Stratedgy