Protected: Guided product direction and designed key flows for a health insurance app
Pivoted an existing wellness focused design into a functional diagnostic insurance platform, digitised offline manual claims and created an onboarding experience that quickly routes…
Designed a 0→1 AI-powered food tracking mobile app
To eliminate logging fatigue and provide accurate nutrition tracking for multicultural and home-cooked meals and drive daily habit formation.
Redesigned a financial stock screening platform to improve usability
Simplified stock discovery and valuation by streamlining complex financial data visualization for retail investors.
Designed a mobile app for social reading & personalised book discovery
Created a centralized platform that replaces scattered tracking tools, helping readers connect, stay consistent, and bring clarity to their reading experience.
Optimised a web content platform to increase blog readership
Identified usability pain points through user interviews and heuristic evaluations to drive user engagement and subscription rates.
A bold new identity for modern men’s jewellery
Developed a distinctive visual identity for a contemporary men’s jewellery brand. Created a cohesive design language that aims at capturing a premium market segment.
Building a brand that radiates trust and calm
Crafted a comprehensive brand identity for a wellness-focused business designed to foster confidence and connection.
Bringing joy, energy, and clarity to a wellness-forward brand
Created a joyful identity for a wellness brand. Focused on simplifying complex messaging through clear, engaging design elements that resonate with an active audience.
Visual Moodboards in a Click
Designed and engineered “What’s the Vibe?”, an AI-powered tool that transforms abstract ideas into curated moodboards.