Effortless AI food tracking for 78% task success
Designed a 0 → 1 AI-powered app that eliminates “logging fatigue” through instant meal scanning and personalized macro guidance. Focused on driving daily habit…
Simplifying stock screening flows for 68% task success
Redesigned a stock screening platform – Screenwich – to improve usability, simplify stock discovery and valuation, and boost engagement for investors.
Redesigning social book discovery
Designed an app that simplifies book discovery and enhances social reading experiences through personalized recommendations, reading goal tracking, and in-app sharing.
Boosting blogging and newsletter readership
Boosted blog readership and newsletter conversion for TapanDesai.com. Led research and analysis to identify usability pain points and gaps through interviews and heuristic evaluation.
A bold new identity for modern men’s jewellery
Developed a distinctive visual identity for a contemporary men’s jewellery brand. Created a cohesive design language that aims at capturing a premium market segment.
Bringing joy, energy, and clarity to a wellness-forward brand
Created a joyful identity for a wellness brand. Focused on simplifying complex messaging through clear, engaging design elements that resonate with an active audience.
Visual Moodboards in a Click
Designed and engineered “What’s the Vibe?”, an AI-powered tool that transforms abstract ideas into curated moodboards.