Bringing joy, energy, and clarity to a wellness-forward brand
Task
Build a vibrant, wellness-forward visual identity and digital presence for a herbaceutical brand, spanning packaging, web, and social assets to support launch and growth.
Keffy is an all-natural herbaceuticals brand focused on promoting holistic health and wellness through science-backed, plant-based products. With the motto “Joy in Movement,” Keffy aims to inspire active lifestyles supported by natural remedies.
To translate Keffy’s wellness philosophy into a consistent, joyful brand language across packaging, web, and digital touchpoints—balancing trustworthiness with playfulness.
Design a vibrant, engaging brand experience that communicates Keffy’s benefits, drives product discovery, and supports both digital marketing and retail sales.
Health-conscious individuals (ages 25–60) seeking natural, science-backed wellness, particularly men and women navigating hormonal health and urban stress.
The brand design combines soft geometric forms, vibrant accent colors, and clean typography to create a sense of energy and optimism—without compromising credibility.
A playful serif logotype paired with modern sans-serif text communicates both heritage and clarity, keeping the tone accessible and trustworthy.
Custom packaging illustrations with capsule characters were created to educate users while elevating the shelf presence.
The website and Instagram graphics were designed to be educational, energetic, and conversion-friendly—supporting both DTC and Amazon launches.
Product Packaging
Social Media Templates
Web Design Concepts & Screens
Amazon Marketing Assets
Print Collateral
Keffy launched with a vibrant, science-meets-nature identity that stood out in the wellness space. The brand’s friendly tone and strong visual system helped build early customer trust and supported growth across both DTC and marketplace platforms.