Building a brand that radiates trust and calm
Task
Create a calming, premium visual identity and brand experience for a facial spa offering non-invasive treatments, tailored for a wellness-focused female audience in Mumbai.
The Calm & Co is a boutique face workout studio in Mumbai offering non-invasive, all-natural facial treatments. I designed a refined brand identity that reflects their calming philosophy and appeals to their wellness-focused audience. Alongside the primary English logo, I created a custom Devanagari script-based logo to complement the identity and support regional use. The project included logo design, print collateral, and social media templates—resulting in a cohesive, elegant brand across every touchpoint.
To enable The Calm & Co to attract new clients and retain existing ones by building a brand presence that feels reliable, trustworthy, and aligned with its promise of natural, non-invasive care.
Craft a distinctive identity and communication system that positions The Calm & Co as a credible, holistic alternative to cosmetic facial treatments.
Women aged 30–60 in Mumbai seeking natural, non-invasive skincare solutions rooted in wellness and self-care.
As the brand designer, I partnered closely with the founder to shape an identity that felt both premium and accessible to the target audience. Through collaborative workshops and strategic branding exercises, I helped uncover the brand’s unique voice—guiding the client through a process that aligned their vision with meaningful, visual storytelling.
A soft blush pink and deep maroon create a soothing, feminine, and luxurious feel—balancing serenity with strength, without compromising on accessibility.
I paired the elegant serif font Rufina with a clean sans-serif Mulish for body text to strike a balance between traditional natural techniques and a modern take on wellness.
A secondary logotype in Hindi was added to reflect local roots and make the brand feel accessible and authentic to its audience.
Brand Identity System & Monogram
Business Cards
Treatment Brochure
In-Studio Posters
Instagram Templates
The Calm & Co launched with a polished and memorable identity that visually reinforced its core promise—calm, non-invasive beauty rooted in self-care. The branding helped establish immediate trust and recognition in a competitive local market, helping with customer conversion and retention.
